Why Interim Licensing Management?


At the start of the new decade organisations within the brand and entertainment merchandise licensing sector have to adapt more quickly to a rapidly changing external environment that appears to be in an almost constant state of flux. As organisations ‘course-correct’ many undergo a period of change – the likes of which may not have been experienced before:


    • Restructuring appears more commonplace and subsequent reorganisation may result in temporary gaps in the new organisation structure as permanent executives are identified and recruited;

  • temporary absence of permanent executives due to headcount restrictions and/or forced leave of absence due to personal circumstances such as maternity, paternity or illness may create further disruption within the organisation which in turn may hinder the delivery of specific business objectives;

  • merger and acquisition activity is heightened as organisations strive to gain scale-advantage over their nearest competitor.


With change also comes opportunity. Brand owners and their intermediaries recognise this period of change as an opportunity to further exploit their equity through new business development initiatives. They have identified licensing and franchising as business models to create growth via new revenue streams, by extending brands into non-traditional areas whilst creating new relationships with their consumers.


However timing and budgeting constraints may mean that organisations are initially unwilling to employ the necessary permanent expertise but are more willing to hire interim resources on a project-by-project basis.


Sound familiar? Whether ‘course-correcting’ for consolidation or growth, Interim Licensing Management provides a results oriented, independent and cost-effective alternative to permanent resourcing solutions.

© Interim Licensing Management Limited 2012 | Delivering executive interim management solutions direct to the merchandise licensing industry.
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